CEO Publicity: Richard M. Oster
Often a company is best represented to the media through its CEO, especially when that individual is both dynamic and articulate. Recognizing these qualities in Cookson America chairman Richard Oster, Mllc developed a pro-active publicity strategy for him which included pursuit of editorial interest from both local and national business publications.
Research indicated that Oster had not yet been introduced to a very wide audience, despite his service in very visible civic and business capacities. A placement strategy was developed which focused on his responsibilities as CEO of a $3 billion multi-national conglomerate, at the heart of that relationship, was the fact that he was an American coming to the rescue of a floundering 300-year old British-based industrial enterprise in the grip of excessive 1980s debt.
Following this instinct, a variety of publications were “sourced” n search of likely fits for the Oster/Cookson story, and letters of interest along with applicable background information were forwarded to a number of editors. Phone contacts followed to determine interest and provide follow-up. To those editors who expressed a level of interest in an eventual story, a patient buy persistent effort was made to stay in touch, to update, and to suggest interview possibilities.
Mllc introduces Hoescht Pigments to America
Mllc expertise in the Chemical sector particularly in the Dye and Pigment industry with both international corporations Cookson Pigments, and Fabricolor Industries. Made decision simple for management to turn to Mllc to introduce their branding campaign to the American pigment, dye and plastic markets covering automobile, textiles and plastic molding.
First major step was to increase their awareness through conference speaking engagements, trade shows and Internet marketing.
Fraunhofer Institute is the foremost Technical Research Center in Germany, having hundred of international patterns including MP3.
Mllc was hired by the Fraunhofer Institute of Graphic Design and Research to develop its first North America Marketing / Business Plan.
Working with the various sectors of Medical Visualization, Distant Learning, and Global Environments, Lee Gorman and staff directed a number of engineered intensive meetings from Fraunhofer locations around the world.