lee gorman
lee gorman, dragons
rhode island models

ADVERTISING CAMPAIGNS   CORPORATE COMMUNICATIONS   DIRECT MAIL    GRAPHIC DESIGN    INTERNET MARKETING    MEDIA RELATIONS

PUBLIC RELATIONS    SPECIAL EVENTS     SPECIALTY PROMOTIONS     STRATEGIC PLANNING     SOCIAL MEDIA    TRADE SHOW DESIGN

(M) definition of branding, is set by the opportunity to bridge the importance of recognition, through every person, who will come in-touch with the brand willingly, or unknowingly.

BRANDING SAMPLES

HUDSONECOFUEL

Mllc was hired to promote hudsonecofuel developed by the The Hudson Company. The first producer of Biodiesel fuel in the state of Rhode Island. Developed for the industrial, consumer, and marine industry.

We created a 3-prong approach , relying heavy on community outreach along with trade events and industrial speaking engagements.

MPM CORPORATION

Mllc was selected by MPM Corporation to bring a new product to marketing given only 3 months for an introduction campaign which ended at the Electronic Trade Show..

We completed a full promotional package including trade advertising, direct mail campaigns, a call to action featuring a DVD containing information and videos on the new product, concluding with pre- and post PR, and a speaking engagement from the divisional president.

Fabricolor.  One of their marketing objectives was to expand their presence into the European market.  The trade show they were participating in was the International Resins and Pigments Show in Brussels.  They wanted a branding experience that would make them the talk of the industry.

To accomplish this goal, we took into account two significant facts:  Fabricolor is a leading American manufacturer of color dyes and color pigments, and American cowboys are a readily recognizable icon to most Europeans.  These ideas led to the creation of Fabricolor Presents the Colorful American West, a theme that was incorporated into all advertising, public relations through ad specialty items.

FABRICOLOR

THE NARRAGANSETT

Mllc Created the first branding program for the Narragansett private label.. Using in-store displays, and direct mail campaigns for their 22 store east coast clothing chain.

RI PHILHARMONIC

The Rhode Island Philharmonic and Music School was looking for a new symbol for their joint efforts of running both a orchestra and school.

Mllc steeped in and suggested and then developed a symbolic connection  between both partners. The corporate

between both partners. The corporate identity that was created was a joint effort and decision between both groups. When referring to the orchestra the "the word" will be the same PMS as "Rhode Island and Philharmonic", same as when the music school is center stage.

CAMPAIGNS

COOKSON plc

 

Mllc was asked to create an international campaign for a new corporation listed under the Cookson pllc umbrella listed on Fleet Street, time period one week.

We created a trade/pr campaign working through the night with an  international media blitz.

Award winning financial campaign for Home Equity Loans

Including consumer advertisements, radio campaigns, bank signage - posters, billboards, direct mail and a PR blitz. .

BANK OF NEWPORT

LEGACY YACHTS

TARA'S TIPPERARY TAVERN

Tara's Tipperary Family Tavern by the sea needed diversity for the tourist season in Rhode Island. The team of Mllc put together a summer campaign promoting the pub as a destination for families throughout the year.

INDUSTRIES

MAJOR VIDEO

CONSUMER/RETAIL Blackwatch Boats   BuildRI   Clementine Jewlery   Collibri   Cranston Mercentile   Colibri   Columbus Doors   DF Pray   Freedom Yachts   Kenney Window Fashions   Kreisler   Legacy Yachts   Major Video   Narragansett Clothing   Nubrite Paint    Ortex Industries   Karen Pelczarski Law    Pierre Cardin    Porino's Spaghetti Sauce     Princess House   Rampino Law   Tamerlane   Townplace Condominiums

INDUSTRIAL    A.J. Oster Group   APM-Sterngold    Brüel & Kjær   Clifford Metal    Comtec   Cookson Electronic   Cookson Plastics    Cookson Graphics     Cookson Pigments     Fabricolor     Fabricolor/Vuos    Fram Corporation     Hoescht Hudson Companies     Neptune Benson    Tech Industries     Uesugi     HI-TECH    Bevmar Industries     BoardTech Inc.  Cadre Technologies  CompuGard   Fraunhofer Institute of Computer Graphics  INI-Nouvm    Kollmorgen

CORPORATE/FINANCIAL    Bank of Newport     Beacon Mutual Insurance   Cookson America   Cookson Group plc    Pinkerton Security   Providence Washington Ins.

HEALTHCARE    APM Stergold    Brown Neurosurgery Foundation  Cape Cod Healthcare  Healthwatch  Highland Court    Laurelmead    Seikagaku America   Westerly Hospital     NON-PROFIT    Anyart Art Center    Barrington Library

Providence Film Commission     Providence Tourism Council     RI Interconnected Library Services   Rhode Island Philharmonic     Roger Williams College  Providence Maritime Society     University of Rhode Island

 

 

Mllc Seekonk, MA.

po box 328

telephone: 508 465 6552  c 401 996 4706

em: mllcgorman@gmail.com