(M) definition of branding, is set by the opportunity to bridge the importance of recognition, through every person, who will come in-touch with the brand willingly, or unknowingly.
Mllc was hired to promote hudsonecofuel developed by the The Hudson Company. The first producer of Biodiesel fuel in the state of Rhode Island. Developed for the industrial, consumer, and marine industry.
We created a 3-prong approach , relying heavy on community outreach along with trade events and industrial speaking engagements.
Mllc was selected by MPM Corporation to bring a new product to marketing given only 3 months for an introduction campaign which ended at the Electronic Trade Show..
We completed a full promotional package including trade advertising, direct mail campaigns, a call to action featuring a DVD containing information and videos on the new product, concluding with pre- and post PR, and a speaking engagement from the divisional president.
Fabricolor. One of their marketing objectives was to expand their presence into the European market. The trade show they were participating in was the International Resins and Pigments Show in Brussels. They wanted a branding experience that would make them the talk of the industry.
To accomplish this goal, we took into account two significant facts: Fabricolor is a leading American manufacturer of color dyes and color pigments, and American cowboys are a readily recognizable icon to most Europeans. These ideas led to the creation of Fabricolor Presents the Colorful American West, a theme that was incorporated into all advertising, public relations through ad specialty items.
Mllc Created the first branding program for the Narragansett private label.. Using in-store displays, and direct mail campaigns for their 22 store east coast clothing chain.
The Rhode Island Philharmonic and Music School was looking for a new symbol for their joint efforts of running both a orchestra and school.
Mllc steeped in and suggested and then developed a symbolic connection between both partners. The corporate
between both partners. The corporate identity that was created was a joint effort and decision between both groups. When referring to the orchestra the "the word" will be the same PMS as "Rhode Island and Philharmonic", same as when the music school is center stage.
Mllc was asked to create an international campaign for a new corporation listed under the Cookson pllc umbrella listed on Fleet Street, time period one week.
We created a trade/pr campaign working through the night with an international media blitz.
Award winning financial campaign for Home Equity Loans
Including consumer advertisements, radio campaigns, bank signage - posters, billboards, direct mail and a PR blitz. .
BANK OF NEWPORT
TARA'S TIPPERARY TAVERN
Tara's Tipperary Family Tavern by the sea needed diversity for the tourist season in Rhode Island. The team of Mllc put together a summer campaign promoting the pub as a destination for families throughout the year.
CONSUMER/RETAIL Blackwatch Boats BuildRI Clementine Jewlery Collibri Cranston Mercentile Colibri Columbus Doors DF Pray Freedom Yachts Kenney Window Fashions Kreisler Legacy Yachts Major Video Narragansett Clothing Nubrite Paint Ortex Industries Karen Pelczarski Law Pierre Cardin Porino's Spaghetti Sauce Princess House Rampino Law Tamerlane Townplace Condominiums
INDUSTRIAL A.J. Oster Group APM-Sterngold Brüel & Kjær Clifford Metal Comtec Cookson Electronic Cookson Plastics Cookson Graphics Cookson Pigments Fabricolor Fabricolor/Vuos Fram Corporation Hoescht Hudson Companies Neptune Benson Tech Industries Uesugi HI-TECH Bevmar Industries BoardTech Inc. Cadre Technologies CompuGard Fraunhofer Institute of Computer Graphics INI-Nouvm Kollmorgen
CORPORATE/FINANCIAL Bank of Newport Beacon Mutual Insurance Cookson America Cookson Group plc Pinkerton Security Providence Washington Ins.
HEALTHCARE APM Stergold Brown Neurosurgery Foundation Cape Cod Healthcare Healthwatch Highland Court Laurelmead Seikagaku America Westerly Hospital NON-PROFIT Anyart Art Center Barrington Library
Providence Film Commission Providence Tourism Council RI Interconnected Library Services Rhode Island Philharmonic Roger Williams College Providence Maritime Society University of Rhode Island