HUDSONECOFUEL
The Mllc virtual team was brought on board to promote the game-changing benefits of HudsonEcoFuel, the first producer of Biodiesel fuel in the state of Rhode Island. This innovative product, developed for the industrial, consumer, and marine industry, promises a greener and more sustainable future.
We created a 3-prong approach, relying heavily on community outreach along with trade events and industrial speaking engagements.
MPM
Mllc was selected by MPM Corporation to bring a new product to marketing, given only 3 months for an introduction campaign which ended at the Electronic Trade Show.
Our virtual team efficiently executed a comprehensive promotional package for MPM Corporation, encompassing trade advertising, direct mail campaigns, a compelling call to action featuring a DVD with product information and videos, and culminating in pre- and post PR, and a powerful speaking engagement from the divisional president.
RI PHILHARMONIC & MUSIC SCHOOL
The Rhode Island Philharmonic and Music School were looking for a new symbol to represent their joint efforts in running an orchestra and a school.
Our virtual team, dedicated to their shared vision, proposed and developed a symbolic connection between the orchestra and the school. The resulting corporate identity was a product of their collective effort and decision, a visual representation of our joint endeavors. This identity is reflected in the consistent use of the PMS color when referring to both the orchestra and the music school.
FABRICOLOR
One of our key marketing objectives was to extend Fabricolor's reach into the European market. The trade show we were participating in, the International Resins and Pigments Show in Brussels, presented a prime opportunity for this. We aimed to create a branding experience that would position Fabricolor as a leading player in the industry, sparking conversations and interest among the attendees.
To accomplish this goal, our virtual team took into account two significant facts: Fabricolor is a leading American manufacturer of color dyes and pigments, and American cowboys are a readily recognizable icon to most Europeans. These ideas led to the creation of Fabricolor Presents the Colorful American West, a theme that was incorporated into all advertising and public relations through ad specialty items.
Our virtual creative team designed a western-theme trade show booth that also served as a customer meeting room. To keep the crowds entertained, the booth featured a highly entertaining CD interactive video game, Quickdraw Macdraw. In addition, multi-lingual models were employed to mingle with the guests and snap Polaroids of them posing with the cardboard matinee hero of their choice: Clint Eastwood or John Wayne.
THE NARRRAGANSETT
The Narragansett Clothing Store needed a branding company to help them with their new private labeling and the development of new stores on the East Coast.
Mllc has successfully created the first branding program for the Narragansett private label. Our innovative use of in-store displays, social media, and direct mail campaigns has significantly boosted the visibility and sales of our 22-store East Coast clothing chain.
MLLCGORMAN@GMAIL.COM • MLLC.MARKETING • 401.996.4706
